The AFL's Opening Round is a pivotal event, according to Tom Harley, the league's COO. This concept, which has sparked debate, is here to stay, and Harley believes it's essential for the competition's expansion into northern markets. Sydney, for the third consecutive year, will host the season opener, playing against Carlton at the SCG on March 5th. This strategy has proven successful, as evidenced by the strong membership and attendance it generates. Harley emphasizes the win-win nature of this approach, highlighting the unique opportunity it presents to engage a significant portion of the population living north of the Murray River. He envisions a future where the focus is on the entire country, not just traditional football states. The Opening Round also includes matches hosted by Gold Coast, GWS, and the Brisbane Lions for the third successive season, with an added St Kilda-Collingwood clash on Sunday night. Despite some critics' calls for a regular full round of fixtures, Harley stands by the concept, citing its ability to create excitement and attract new fans. The league's plans to introduce the Tasmania Devils in 2028 further emphasize their commitment to experimentation and growth. Additionally, the State of Origin game has demonstrated a strong following, with a sold-out crowd and impressive television audience, suggesting a bright future for this event.
